Thursday, September 6, 2012

Hitler and Fashion

This is good.

As the global economy attempts to rebound, the fashion industry has been forced to experiment with somewhat unconventional brands. A new boutique birthed itself in India under the auspicious title, "Hitler." Charmingly, in much the same manner that a teeny-bopper adorned with friendship bracelets and "juicy" embroidered across her bottom dots her letter "i" with a heart, this Euro-stylized harbinger of what's "in" topped it's own with a swastika.

Shop owner Rajesh Shah's retort to the global media's criticism and Israeli political finger-wagging: "It wasn't until the store opened I learnt that Hitler had killed six million people."

I find myself curiously wondering what Hitleric fashion looks like in India, particularly given Adolf's affinity for the blond-haired, blue-eyed. It seems an unlikely marriage, though some argue India's independence and Gandhi's rise indirectly have Hitler to thank for drawing UK forces primarily into Europe and out of its territories.

Still, I ask, "Why this union?" and conclude it must be Indo-hipster fashion. Perhaps, Mr. Shah is offering a full line of Jewish star t-shirts for his patrons to wear ironically. Perhaps, for those unable to grow facial hair, he sells adhesive Adolf mustaches.

Actually, I think Mr. Shah might be onto something. Much like Banana Republic, Gap, and Old Navy, Mr. Shah might establish Hitler, Himmler, and Göring. In fact, Goebbels could be the Piperlime of Nazi footwear.

Mr. Shah has stated he will more than gladly change the name of the shop if compensated, as he spent 150,000 rupees for branding. Sure, sure. After all, I didn't realize naming my new bistro "Auschwitz" was so taboo.

My recommendation, Mr. Shah? Do a little more research next time.

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